Web · AEO and GEO · Content systems
A website and AEO program that keeps shipping
Ongoing web delivery and answer-engine visibility work, run as a tracked pipeline so that fixes, content, and new service offerings keep shipping.
Engagement: Canadian marketing firm serving financial services
- Website and web app development
- AEO, GEO, SEO, and SEM
- Digital strategy and proposals
- Ongoing implementation support
The challenge
A small marketing team needed a website that stayed healthy, content that kept publishing, and a clear position in AI and answer-engine search for wealth management and financial services.
Our approach
We run the work as a visible board with named owners and clear stages, from triage to approved. That keeps urgent fixes and longer-term service building moving side by side.
What we built
Website care and improvement
Copy fixes, broken links, redirects, forms, mobile fixes, a services module across pages, a team page, and a security patch on the supporting stack.
AEO and GEO offering
We helped shape an AEO service, produced an AEO report for Canadian wealth management, and supported the articles and webinars built on it.
Content and brand assets
A brand kit, templates, and a design system for AI-assisted production, plus articles, carousels, video clips, and webinar replays.
Blog and discoverability
Blog migration, tag clean-up, a last-updated field, and profile and webmaster-tool setup so search and answer engines can find and verify the firm.
Outcomes
What changed.
- More than sixty work items delivered and tracked through one shared pipeline.
- A published AEO point of view and report the firm can use in sales conversations.
- A website that is maintained continuously rather than rebuilt every few years.