Insights

Notes on AEO, AI agents and digital operations.

Practical articles from the work we do, written to answer the questions our clients ask.

October 30, 20266 min read
What is AEO (Answer Engine Optimization), and how is it different from SEO?
AEO is the work of making your content easy for answer engines and AI assistants to find, understand and cite. Here is what it involves and how it relates to SEO and GEO.
October 30, 20265 min read
How a WhatsApp sales agent connects to your ERP without putting it at risk
An AI sales agent is only useful if it works with real stock, prices and customers. Here is how we connect one to a live ERP safely.

What is AEO (Answer Engine Optimization), and how is it different from SEO?